I’m back in the studio working on some new designs following a very successful show. I love going to London every October for Brand Licensing Europe. It’s great to meet up with friends and fellow designers showcasing the latest trends and fashions in the licensing world.
I think my stand this year was my favourite to date. The Art & Design section was situated on the gallery level at Olympia and my booth overlooked the ground floor area.
Over the three days I met people from all over the world, many with new and exciting ideas of what they could do with my designs. There was even a deal or two tied up at the show, which was brilliant. I’ll announce these shortly on my blog.
During the exhibition I met up with my new agents from Smart Licensing (Nic and Sarah). I am so excited about working with them and I’m positive this is going to be a very productive partnership. They showed me a presentation booklet featuring designs that are available to license exclusively from Smart.
A couple of other designers being represented by Smart popped along to my stand. These included Jacky Al-Samarraie and Joachim Berg. I’m so looking forward to seeing them, and the rest of the Smart artist team, in the not too distant future. I feel having other creative minds to bounce ideas off can only be a very positive thing for my work.
A number of aspiring designers visited my booth and asked for advice; hopefully I gave them some useful direction. It is very difficult to be starting out at the moment and it makes me feel grateful that I am so well established.
My boyfriend, Finbar, came to the exhibition on the first day as he had never been to see me at a show before. He really enjoyed chatting to a number of potential clients and learning a little bit about the licensing world.
The dress I wore at the show was made by Sergio Tosoratti, an Italian couturier, whose studio is near my flat in Edinburgh. The fabric was produced by Quilting Treasures, part of the Cranston group, it came from the Kate Knight Summer Garden collection. The dress was admired by many and its 1950s styling went down a treat.
My floral animal designs, which I created as a new collection for Smart Licensing, were very well received. It was Sarah Lawrence’s idea to put them on plain backgrounds, and this certainly worked. What I found interesting was that everyone seemed to have a different favourite - I think mine is the lizard.
It was a really great show. I'll post news of any